Lance Worley

Lance Worley is an experienced professional in market research and insights, currently serving as the Client Partnership Director at NewtonX since May 2025, where collaboration with B2B brands focuses on market research through expert interviews and surveys. Previously, roles at Salesforce included Senior Manager and Manager of Customer & Market Insights, orchestrating strategic marketing research for various cloud services. At UPS, Lance led marketing analytics and insights for eCommerce innovations and managed research functions to enhance customer experience. Prior experience at Capital One involved leading consumer insights for credit cards and managing customer experience research initiatives. Earlier positions at Altria supported brand marketers with essential market research. Lance holds a Master's degree in Marketing Research from The University of Georgia and a Bachelor's degree in Marketing from Clemson University.