Muso Fan

Muso Fan is an accomplished founder and CEO of NeXT SCENE, a leading consulting agency specializing in global immersive experiences and technologies, known for initiating the first Immersive Design Industry Forum in China and establishing the country's immersive design league. Muso also serves as an investor in the Tony Award-winning musical Hadestown and co-founded General System Integration. Academic contributions include guest lectures on immersive technology for NYU Tisch Drama students and graduate students at The University of the Arts. Previous roles include Vice President at Lotus Lee Foundation, Executive Creative Director at Lotus Lee Inc, Project Lead for the Bi-City Biennale of Urbanism\Architecture, and a researcher for McKinsey & Company. Muso Fan holds multiple advanced degrees, including a Master of Science from Columbia University and an MBA from the Quantic School of Business and Technology.