Ash Massoudi

NextAxiom®, founded in 2000 in the San Francisco Bay Area, created the now proven hyperService® Platform that powers business critical software solutions for the world's largest enterprises, including the 'zero defect' environment for global nuclear utilities. NextAxiom’s most recent innovation, the Dynamic Work Execution Platform (DWEP), is a transformative technology that changes the way work is performed throughout an organization. DWEP, a new horizontal product category in enterprise software, is built on the premise of digitalizing work itself. Digitalized Work™ is defined as computer-guided work that is fully integrated to enterprise systems. Think of it as an “avatar” with a built in “GPS” for work. It guides, tracks, and measures every step of work and equips the performer with relevant information and automated transactions. It creates a feedback loop for continuous improvement. Virtually all work in an enterprise can become Digitalized Work™. With DWEP, our mission is to expedite digital transformation by changing the way all work is performed. DWEP utilizes the hyperService® Platform as the foundation for data integration and transaction automation. The combined power of these two products enables organizations to digitalize their work and integrates employees with the enterprise systems as work is executed. The hyperService® Platform creates a graphical abstraction layer that radically simplifies integration and software application development. It unlocks the functionality trapped in information silos for easy reuse with new user experiences such as enterprise mobility and powers DWEP’s transformational digitalization of work.