Jessie Liu

Jessie Liu is a Marketing Specialist at iCollege Limited since September 2021, managing Google Ads and Bing Ads accounts, overseeing campaign setup, performance optimization, and tracking via Google Tag Manager and Google Analytics. Prior to this role, Jessie worked as a Digital Marketing Specialist at PSAM Ltd, focusing on website design and advertising optimization. Previous experience includes positions at Gstarsoft Co., Ltd. and LinkedIn, where responsibilities encompassed SEM campaign management, client relationship building, and strategic advertising solutions. Jessie also has a solid background in digital advertising with prior roles at iClick Interactive Asia Group Limited, 电通, and 亚马逊, where campaign planning and execution for various clients were fundamental tasks. Jessie holds a bachelor's degree in English from Beijing International Studies University.