Whitney Honeycutt Raiford

Whitney Honeycutt Raiford serves as the Lead Media Planner & Buyer at NextEra Energy, Inc., where responsibilities include developing and executing media strategies for Florida Power & Light and managing agency relationships. Prior experience includes roles as Media Director and Senior Media Buyer/Planner at Brown Parker & DeMarinis Advertising, focusing on media strategy and client budget accuracy for major healthcare systems. Earlier positions include Media Buyer/Planner at PMP Marketing Group, managing media for legal firms, and positions in customer service at Publix Super Markets and Winter Park Racquet Club. Whitney holds a Bachelor’s degree in Interdisciplinary Studies from The University of Central Florida.