Ido Cohen is a seasoned professional in the field of creative writing and monetization copywriting, currently serving as a Senior Monetization Copywriter at Playtika since August 2022. Prior experience includes roles as a Creative Writer at eToro and Digital & Social Creative Director at BBR Saatchi & Saatchi, where Ido managed creative teams for high-profile clients. Earlier work includes positions as Chief Creative Officer at Blanco Advertising Agency, Senior Copywriter at Grey Group, Freelance Journalist for Haaretz, and Creative Copywriter roles at Glikman Shamir Samsonov and Young & Rubicam. Ido’s career is marked by diverse experiences and leadership in creative projects across various sectors.
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