Rod Allderidge

Rod Allderidge started work in the financial services industry in 1990 and has been involved in the direct sales side of the business ever since. He started his career in the UK as a Financial Adviser with Acuma Ltd before moving on to Allied Dunbar.

In 1994 he took up his first supervisory role building and developing sales teams at Guardian Royal Exchange and Canada Life over the next 7 years. In 2001 Rod was recruited by Standard Life to help launch and develop their Wealth Management division whose primary role was advising on Investments and Estate Planning in the high net worth market. In 2007 Rod was instrumental in the launch of Standard Life’s WRAP Platform which has proved very successful for the company. Late in 2011 Rod was recruited by Prudential Assurance to help establish their Direct Sales Force helping the business grow from zero to 200 sales consultants over the next 2 years. As an ex-pat child who spent the first 20 years of his life in various countries across the Gulf Region it was inevitable at some point that he would return to the area that he thinks of as home. This happened in 2014 when Rod moved to Qatar as General Manager for Nexus Financial Services. Rod has now taken on the role of General Manager Bahrain and has oversight of the Qatar operation.

Rod holds the Advanced Financial Planning Certificate from the Chartered Insurance Institute and he is also a member of the Personal Finance Society.