Sophie Boxley

Sophie Boxley is an experienced Social Media Manager currently leading the social media strategy for Ngāi Tahu Tourism, overseeing ten brands and collaborating with various teams to align content with business goals. Previously, Sophie managed social media content and strategies for Ngāi Tahu Jet Boats, driving engagement through platform-specific approaches. Sophie's background includes roles in customer experience coordination, management, operations analysis, and administrative support across multiple organizations. A graduate of Leeds Beckett University with a Bachelor of Science in Sport and Exercise Science, Sophie has cultivated skills in customer service, strategic planning, and team training throughout a diverse career in the tourism and education sectors.