Maria Ycaza

Maria is a strategic professional experienced in developing integrated marketing initiatives in partner and client-facing roles working for multi-platform media companies such as Univision Communications, Discovery Communications, and Yahoo!. Working at such expansive media companies seasoned her in managing end-to-end cross-platform marketing strategies with out-of-the-box thinking to deliver measurable results. In her 15+ years as a marketer, she has secured over $100M in revenue especially focused on 5 growth verticals for the Hispanic market (Auto, Pharma, Finance, Consumer Products & Studios). She strives to be a culturally relevant leader able to drive excellence by working with cross-functional teams in highly collaborative projects and campaigns. She has developed keen strategic skills used to translate digital and social media data and analytics into effective marketing solutions that focus on brand storytelling and content creation that especially resonates with Hispanics.

She originally came from Guayaquil, Ecuador, and has been adopted by the Miami community for almost 20 years. She is proud to be part of and represent the thriving US Hispanic segment. It is a privilege to use her inherent knowledge about Hispanics, the passion points, and marketing to help clients craft an emotionally relevant multicultural message for their brands.

She is a Golden Panther through and through, completing her undergraduate and MBA at Florida International University.