Monica Apodaca

Advertising is in Monica's DNA. Growing up in her dad’s ad agency, watching the excitement, and interacting with creative staff and clients from El Paso and Ciudad Juárez, absolutely inspired her career path. After a few years of building media plans at The Richards Group in Dallas and FCB West in San Francisco, she gravitated to media sales. This opened up a deeper understanding of business, working closely with clients, and a peek into entrepreneurship.

Strong partnerships, new business wins, and navigating the evolution of media, highlighted roles at Hearst, Condé Nast, Style Haul, and iHeartMedia. Launching her consultancy tapped further into social media strategies and eventually worked with multicultural audiences. Twenty years later, she's still fueled to find creative, impactful, and effective solutions for clients.

The Latinx audience is complex and critical for clients’ growth. The nuances of this diverse landscape are as important as being genuine and consistent in communication. NGL has a deep understanding of this and it’s reflected in compelling work and effective results.