Wendy Barba

Wendy is the VP of Brands at mitú where she leads the Community Team to define the social media and editorial strategies across all of mitú’s brands; we are mitú, FIERCE, crema, Things That Matter, and Somos mitú.

She became part of the mitú team seven years ago after working at an entertainment-focused media outlet that highlights Latinos in mainstream media. She joined mitú to create an impact on the voice that is representative of millions of US-Latinos who are first-generation like her. During her time at mitú, she was one of the first editors to launch mitú, she founded FIERCE, and helped bring to life crema, Things That Matter, and Somos mitú.

Currently, she isn working on establishing mitú’s newest brands so they are just as recognizable as the flagship mitú brand. She hopes to help grow the company to have a bigger presence at in-person events like schools, music festivals, panels, and sporting events.