Jennifer Ekeleme

Jennifer Ekeleme serves as the Vice President of Multicultural Content and Audience Development at the National Hockey League since March 2022, also holding the position of Vice President of Multicultural Engagement & Integration. As a Founding Board Member and Secretary for the Golden Legacy Charitable Foundation, Jennifer is dedicated to philanthropy. With extensive experience as a DEI Consultant and Facilitator at JennZen Co-Creation Studio, Jennifer assists advertising agencies and small businesses in cultural transformation and brand strategy development, particularly in the wellness sector. Jennifer's previous roles include Chief of Staff & Head of Equity, Diversity, and Inclusion at The Black Sheep Agency, along with freelance and strategic positions at notable companies such as Spike DDB and curlBOX. Jennifer is also recognized for contributions as a columnist for Working Not Working. Educationally, Jennifer earned a Master’s of Science in Branding from Virginia Commonwealth University Brandcenter and a Bachelor of Arts in Communications from the University of North Carolina at Chapel Hill.