Jeff Kendall

Jeff Kendall has had a distinguished career in the skateboarding industry spanning several decades. Currently serving as CEO and CMO of NHS, Inc. - Santa Cruz Skateboards since March 1993, Kendall has previously held roles as Vice President and President/CMO, alongside contributing to the marketing team. Between August 2004 and October 2014, Kendall co-owned Little Ruler, LLC. Additionally, Kendall was a board member of the International Association of Skateboard Companies from 2005 to August 2007, where leadership responsibilities included heading the committee on trade association operations and overseeing the hiring of the current Executive Director. Prior to these roles, Kendall was a professional skateboarder at Santa Cruz Skateboards from April 1986 to October 1992.