NHS, Inc.
Lannie Rhoades is an experienced videographer and video production specialist with a strong background in the skateboarding industry. Currently serving as Lead Videographer and Editor at NHS, Inc. for Santa Cruz Skateboards since December 2019, Lannie has also held positions as Marketing Director for Psockadelic since February 2015 and Global Skate Video Director for VOLCOM from May 2017 to November 2019. Prior to these roles, Lannie contributed to C1RCA Footwear as Videographer and Video Production Manager, and worked with Black Box Distribution managing video production for Zero and Mystery Skateboards, as well as Fallen Footwear. Lannie's extensive experience also includes earlier roles at Adio Footwear and Black Label Skateboards, focusing on videography and editing. Education was completed at Oceanside High School, graduating in 2004.
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NHS, Inc.
NHS, Inc., a privately held company based in Santa Cruz, CA, was established neary 50 years ago and is considered one of the most respected and recognized skateboard companies in the world today. Brand names include Santa Cruz Skateboards, Independent Truck Company, Creature Skateboards, Krux Trucks, Bullet, Ricta Wheels, OJ Wheels, Slime Balls Wheels, Mob Grip, and Bronson Speed Co