Asim Ahmed

Asim Ahmed serves as the Global Product Marketing Lead at Niantic, Inc., overseeing marketing, brand, and community efforts for the augmented reality franchise Peridot since June 2016. With a keen interest in AR, Gen AI, Spatial Computing, and Wearable technologies, Asim has played pivotal roles in launching successful products, including Pokémon GO, which achieved over 1 billion downloads. Prior experience includes roles at Warner Bros. focusing on mobile games, and content creation on YouTube and Machinima, with substantial subscriber growth and revenue generation. Asim holds a B.A. in Business Economics and Psychology from Villanova University, complemented by advanced studies in growth and product management from Reforge. Additionally, Asim contributed to the Blue White Scholarship Foundation as a board member, aiding in the scholarship funding for undergraduates at Villanova University.