James Kinkaid

The Niche Marketing Group (NMG) is a dynamic, integrated communications agency with significant experience across a wide range of industries. Companies, big and small, trust us with their brands creative and PR solutions, and we must be doing something right because we’ve been doing it since 1991. Whether it’s PR, a creative campaign or an event, we strive to deliver work that creates a point of difference and generates customer action. This can start with PR generating conversation, creative that prompts purchase or an activation that gives the customer a true brand experience. As an integrated agency, we can bring together PR insights, align them with our creative and use these to inspire events, activations and other marketing avenues. We also operate as a full-service agency. We work mostly in-house, but we can also bring together a range of high-quality external suppliers to produce outstanding advertising and marketing solutions. Basically, we are able to function as a strategic and creative team if you need one, or we can provide any individual communication or marketing service that you require. As a medium-sized agency, we are incredibly nimble. Unlike larger agencies, we are perfectly placed to react to your brand or business needs and we understand that deadlines are tight and that often you need great work, quickly. In a snapshot: • We consider every project from our client’s perspective as our success is determined by our clients’ success. • We have an experienced, highly creative team of senior staff to partner with you. • We know you have budgets. That’s why we are cost conscious and cost effective, delivering you value for money. • We deliver ‘on brief’. Your brief, not our own agency agenda. • We’re passionate advocates for what we do and for our clients.