Paxton Song

Vice President Digital Marketing at NICHOLAS AIR

Paxton Song is an accomplished digital marketing executive currently serving as Vice President of Digital Marketing at NICHOLAS AIR since June 2024. Previously, Paxton held the position of Executive Vice President of Operations at Empower Media from May 2023 to May 2024. Prior roles include Vice President of Performance Marketing at OnePortal from April 2020 to May 2023 and at FuelX from April 2013 to March 2020, leading teams focused on programmatic and paid advertising with innovative technology for audience targeting. Paxton began a consulting career as Director of Strategic Planning for White Sky, Inc., where a go-to-market strategy was developed that resulted in notable revenue and user base growth. Paxton holds an MSIS MBA from the Questrom School of Business at Boston University, earned from January 2002 to January 2004.

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