Cristyne Nicholas

Cristyne Nicholas, CEO with George Lence, founded Nicholas & Lence Communications in 2007. Known for rebuilding NYC’s $27 billion dollar tourism industry following the tragic events of September 11th , she launched the City’s first consumer TV advertising campaign, patriotic tourism initiatives such as Paint the Town Red White & Blue and recruited major events such as The World Economic Forum, The Grammy Awards, RNC 2004, Country Music Awards, and Super Bowl XLVIII.​

Cristyne began marketing the City in 1994, serving as City Hall press secretary and later, communications director, overseeing press operations for all city agencies. Upon graduating from Rutgers, her career path began as a campaign aide to US Senator Bill Bradley (NJ), press secretary to US Representative Helen Bentley (MD), and President George H.W. Bush’s campaign press secretary for NY & NJ.

Cristyne was named 40 under 40 by Crain’s New York Business, Top 100 Women by City & State New York, Top 25 People in travel by Travel Magazine, and one of 10 most influential people in the travel industry by Meetings and Incentive Magazine. In 2012, Governor Andrew Cuomo appointed her as Chair of the State’s Tourism Advisory Council. She serves as the Chairman of the Broadway Association and is on the Steering Committee the Association for a Better New York.