Mehdi Lotfi

Mehdi Lotfi is a seasoned business development professional with extensive experience in managing key accounts and driving brand visibility in international markets. Currently serving as a Business Development Executive at Nichols plc since July 2021, Mehdi focuses on the Vimto brands in North and West African markets. Previously, Mehdi worked as an Account Manager at Big Eye Branding from August 2015 to January 2020, where responsibilities included overseeing key accounts across French-speaking African countries and supplying quality branding equipment. Mehdi's earlier roles include a Customer Care Advisor position at Webloyalty from June 2013 to June 2015 and an Account Manager role at Deloitte & Touche from 2010 to 2012, which involved marketing initiatives and client communication strategies.