Paul Valdez

Paul oversees all research facility operations and is the Director of their San Francisco facility. He has been with Nichols Research from its early days, becoming one of the company’s public ambassadors and leaders. With a positive mindset at the forefront, he embodies and encourages innovative, compassionate and creative solutions and creates meaningful and successful experiences and outcomes for their clients, research participants, and staff.

His experience stems from the numerous and diverse insights gained by the various positions he has held at Nichols Research; from obtaining data through various methodologies to directing hundreds of research projects.

Paul has served on several committees of The Insights Association (formerly the Marketing Research Association (MRA)) at both the local and national level and has served as Chairman of the Board and Executive Committee for its Northwest Chapter. He has earned and maintained a Professional Researcher Certification (PRC) since its inception and has been a recipient of several industry awards. He has extensive experience overseeing their company’s jury research services and is a member of the American Society of Trial Consultants (ASTC).