Nidecker Group
Rich Wilson is an accomplished professional with extensive experience in e-commerce and marketing. Currently serving as the Global Director of E-Commerce at Nidecker Group since June 2024, Rich also operates as the Owner, Founder, and CEO of Brainspark Agency | Rich Wilson Designs since November 2001. Prior roles include Global Director of E-commerce & Digital at Sole Technology and VP of Marketing at Lost, where responsibilities encompassed brand direction and strategy. Additionally, Rich served as the Director of Marketing at Metal Mulisha, focusing on global marketing strategies to enhance brand equity and sales. Rich's educational background includes studies in Art Direction from Saddleback College and General Education from Laguna Hills High School, with a notable emphasis on art and photography.
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Nidecker Group
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The Nidecker Group is home to the most innovative and inspirational board sports and lifestyle brands: Bataleon, Emerica, éS, Etnies, Jones, Nidecker, Rome, Thirtytwo and #YES. We create, operate, and accelerate industry-leading brands internationally with one goal: to inspire and enable athletes to lead the progression of their sport. Founded in 1887 in the Swiss Alps and one hundred percent family owned, every generation has been fueled by a passion for innovation and board sports. We began our story as master craftsmen, making wooden wheels and tables before moving on to sleds and cross-country skis. In 1912 we started manufacturing alpine skis, then water skis, monoskis and finally snowboards in 1984. Today, we are the oldest board sports company in the world and have built highly successful brands, which have played an integral role in the evolution of every industry in which we’ve been involved for over five generations.