Abdelkarim Elhaniti

ABDELKARIM ELHANITI has extensive experience in consumer insights, currently serving as Associate Director and Consumer Insights Maghreb Lead at Nielsen since May 2014. Previous roles at Nielsen include Head of Consumer Insights Quantitative Research, Research Manager, and Senior Research Analyst. Prior to Nielsen, ABDELKARIM worked at Sunergia Etudes from June 2011 to May 2014 as Chef de projet and Chargé d'études. Educational qualifications include a Doctorat in Marketing Management from the Centre d'études doctorales - ENCG de Settat (2012-2016) and a Diplôme ENCG in Marketing & Sales from the Ecole Nationale de Commerce et de Gestion de Settat (2006-2011).