Brad Raczka

Brad Raczka serves as Vice President of Product Management at Comscore, Inc. since August 2024, and previously held the position of Vice President, Product Management - Content Audience Measurement at Nielsen from July 2012, where responsibilities included managing a team of technical and program managers to develop web-based audience ratings for various platforms. Raczka also directed a partnership with Google to enhance video content measurement on YouTube and oversaw product development for online audience engagement. Prior roles include Senior Product Manager at Nielsen Games, where Raczka led the strategy for a gaming audience ratings product, and Product Marketing & Data Operations Manager at SRDS. Raczka's educational background includes an MBA in International Business from DePaul Driehaus College of Business and a B.S. in Marketing from Northern Illinois University.