Braden Hurley

Braden Hurley is a Senior Consultant at Nielsen since November 2021, specializing in F1 sponsor valuation initiatives and managing relationships with high-profile clients such as Google and NASCAR. Previously, Braden served as the Director of Partnership Development at The Center for the Performing Arts, leading a successful naming rights campaign, and as a Sport Sponsorship Consultant at Hurley Consulting, focusing on global sales pitches for Olympic athletes. Additional experience includes a role as Director at Just Marketing, Inc., where Braden established business sponsorship objectives and mentored junior team members, as well as Sales & Marketing Manager at USA Track & Field, developing sponsorship strategies. Earlier positions include Manager of Marketing Partnerships at Andretti Autosport and various roles at the US Army. Braden holds a Bachelor’s Degree in Geospatial Information Sciences from the United States Military Academy at West Point and a Master’s Degree in Sports Industry Management from Georgetown University.