Brian Lane

Brian Lane is an accomplished senior executive with extensive experience in digital advertising and measurement solutions, currently serving as Senior Vice President at Nielsen since September 2004. Lane leads multiple business development teams focused on enhancing Nielsen's strategic digital advertising offerings, consistently achieving double-digit growth. Previous roles include overseeing significant transformations in digital ad evaluation and launching successful new business initiatives, including Nielsen Tracking Services. Prior to Nielsen, Lane held the position of Vice President at Nielsen Media Research, managing key partnerships and generating over $35 million in annual revenue. Lane holds a Bachelor of Science degree in Marketing from Hofstra University and has received multiple industry awards for outstanding service and contract recognition.