Cheong Tai Leung

President, Southeast Asia, North Asia And Pacific at Nielsen

Cheong Tai Leung is a highly accomplished international executive with extensive leadership experience spanning over 15 years across various markets in Asia Pacific, North Asia, and the Middle East. Currently serving as CEO of APAC Insights at Insights by Kantar and a board member at Temus, Cheong also holds the position of Regional General Manager for APAC at GfK, focusing on data analytics and digital solutions. At Nielsen, Cheong has been instrumental as President for Southeast Asia, North Asia, and Pacific, becoming the first Asian woman to lead Nielsen in Asia Pacific, Middle East & Africa, while driving significant growth strategies and innovations in the company. Cheong's experience includes key roles at GE Capital and GE Healthcare, where strategic IT initiatives were implemented to enhance operational efficiency and product innovation. Cheong holds an MSc in Computer Science and a BSc in Electrical Engineering, Computer Science from the University of Miami.

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