Surbhi Jain is a Senior Analyst at Nielsen since September 2022, specializing in high-quality Marketing mix modeling and data-driven business insights utilizing various analytical tools such as Python and Excel. Prior to this role, Surbhi served as a Business Analyst at Tata Consultancy Services from June 2019 to August 2022, where responsibilities included analyzing Nielsen Consumer Panel Data to derive insights on shopper behavior and address client business challenges through statistical models and data visualization. Surbhi also completed an internship at Sharekhan in mid-2018, focusing on developing predictive models for trading behavior using data collected through Adobe Data Warehouse and SQL, leveraging R Programming for model classification. Surbhi holds a Master of Science in Statistics from the School of Science, Gujarat University, and a Bachelor of Science in Statistics from St. Xavier's College, Ahmedabad.
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