Zheng Li

Zheng (Thomas) Li is a seasoned professional with extensive experience in consumer goods innovation evaluation and validation, currently serving as a Senior Manager at Nielsen since January 2017. Zheng has successfully managed high-profile clients across various sectors, revitalizing partnerships that significantly increased revenue. Prior experience includes marketing and communication roles in the North America Representative Office of Shenzhen, where innovative events and numerous market research reports were executed. Zheng holds a Master of Public Policy Management from the University of Southern California with a strong academic background and has previously worked in investment analysis, business management, and marketing operations, leading significant projects and enhancing business operations throughout a diverse career.