Amanda Rook

Amanda Rook is a seasoned professional in strategic analytics and insights, currently serving as Vice President and BevAl Leader at NielsenIQ since July 2013. With a strong background in new product development and managing key relationships across the alcohol industry, Amanda has held multiple roles, including Director of BASES Account Development and Innovation Business Partner. Expertise includes client consulting for major FMCG companies and supporting sales teams at Walmart and Sam's Club. Amanda's analytical skills were honed through early experience as a marketing effectiveness intern at NielsenIQ and a sales intern at Altria. Education includes a Master of Arts in International Business from the University of Florida and an MBA Summer Institute from WHU – Otto Beisheim School of Management.