Bassel Adel

Bassel Adel has a diverse work experience spanning several roles and companies. Bassel currently holds the position of Senior Vice President at NielsenIQ since January 2023, overseeing Global Business Intelligence, Standards, and Platform Convergence. Bassel previously served as Senior Vice President Customer Experience - North America at Nielsen starting from January 2020.

Prior to their role at Nielsen, Bassel worked at NSGB as a Credit Admin Officer from January 2004 to November 2006. In this role, they were responsible for preparing reports, managing branches, reviewing daily operations of corporate accounts, and ensuring the implementation of approved limits and mechanisms.

Before that, Bassel held various roles at Nielsen from 2006 to 2020. These roles include Vice President - Global Client Delivery South East Asia & Africa Middle East Zone, Operations & Technology Vice President - Africa Middle East, Consumer Insights & Innovations Executive Director, Regional Retailer & Merchandising Services Director, Retail Sector Associate Director - North Africa, Retailer & Merchandising Manager - Egypt, and Retailers Services Senior Executive - Egypt.

Overall, Bassel Adel has extensive experience in business intelligence, customer experience, client delivery, operations, and credit administration.

Bassel Adel has a diverse education history. In 1995, they achieved the Thanwaya Amma certificate from Thanwaya Ama. Later on, from 1997 to 2001, they pursued a Bachelor's degree in Economics and Political Science from Cairo University. Following this, they attended The German University in Cairo from 2008 to 2011, earning an MBA with a specialization in Marketing and Strategic Management. In 2022, they participated in the Advent International Leadership Academy at Harvard Business School Executive Education. In terms of additional certifications, in 2023, they obtained the Advent Leadership Academy, Americas certificate from Harvard Business School Executive Education.