Gulen A. Guigaz

Gulen A. Guigaz is an accomplished professional with extensive experience in strategy and business development across various sectors. Currently serving as Associate Director for the Government & Public Sector at NielsenIQ since June 2022, Gulen drives industry advancements through data-driven insights and technology. Previously, Gulen managed strategy and business development at My Little Butler, establishing a luxury experience operation and successfully expanding it across four countries. Experience also includes leadership roles at Kantar Media, Kantar Insights & Business Consultancy, and TNS Piar Marketing Research, where Gulen was instrumental in launching operations, developing new products, and managing key client relationships. Gulen holds a BA in Business Administration and International Relations from Boğaziçi University and a high school degree in French Language and Literature & Maths from Notre Dame de Sion.