Martin Hanscombe

Western Europe Commercial Lead, Consumer Panel at NielsenIQ

Martin Hanscombe has a diverse work experience in the market research industry. Martin started their career in 1998 at Nielsen, where they worked as a Graduate, Account Manager, and Account Director until 2001. Martin then joined PepsiCo as a Senior Category Manager from 2001 to 2002. Martin returned to Nielsen and held various roles, including Account Director for Mars and Senior Commercial Manager & European Account Director for Kraft Foods. In 2006, they joined Kantar Worldpanel as a Strategic Insight Director for Unilever and later took on roles such as Business Unit Director, Head of Regional Center of Excellence for the Asia region, and Commercial Director. In 2022, Martin joined NielsenIQ as the Head of Consumer & Analytics for the UK & Ireland region. In 2023, they progressed to the role of Western Europe Commercial Lead for the Consumer Panel at NielsenIQ.

Martin Hanscombe completed their Executive MBA in Business at Oxford Brookes University in 2002-2003. Prior to that, they pursued a degree in Hospitality & Tourism, also in Business, at the same university from 1995-1998. Martin Hanscombe attended Taunton School from 1992-1994, Dauntseys School from 1989-1992, and Malvern Wells from 1986-1989, but no specific degree or field of study information is available for these institutions.

Links

Previous companies

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Timeline

  • Western Europe Commercial Lead, Consumer Panel

    June, 2023 - present

  • Head Of Consumer & Analytics, UK & Ire

    May, 2022