Nayab Tahir

Nayab Tahir is a skilled marketing professional with a diverse background in data-driven roles. Currently serving as a Marketing Data Specialist at NielsenIQ since June 2023, Nayab is responsible for overseeing the Jumbo Extras Program, managing end-to-end operations, and ensuring client alignment through effective campaign execution. Previously, Nayab held the position of Online Marketing Specialist at Envipco from February 2022 to June 2023, where responsibilities included developing and executing digital marketing strategies, enhancing customer experience across corporate platforms, and managing corporate communication channels. Nayab's early experience includes roles as a Summer Intern at the State Bank of Pakistan, a Research Associate at UNDP, and a Finance Trainee at the Ministry of Finance in Pakistan. Nayab holds a BSc. (Hons) in Economics from the National University of Sciences and Technology, completed in 2018, following A-Levels in Business and Commerce at The City School Capital Campus.