Sithara Hegde

Sithara Hegde is a highly experienced professional in data analytics and customer insights, currently serving as a Customer Insights Manager at NielsenIQ since July 2025. Previously, Sithara held the position of Senior Procurement Analyst at HelloFresh, where complex SQL queries and Tableau dashboards were utilized to enhance procurement data visualization and analytics, achieving significant cost savings. Earlier roles include serving as a Data Analyst at Wakefern Food Corp., where Sithara developed reporting strategies that increased revenue by 17%, and as an Analytical Strategist at ESM Ferolie, focusing on market strategies and business intelligence. Sithara's early career includes experience as a System Engineer at Siemens Technology and Services, where contributions were made to healthcare product development. Educational qualifications include a Master of Science in Management Information Systems from the New Jersey Institute of Technology and a Bachelor's degree in Electronics and Communications Engineering from PES University.