Sonu Shah

Sonu Shah is a seasoned professional with over two decades of experience in the market research and analytics industry. Currently serving as Retail Market Leader and Retailer Service GCD-Analytics Lead at NielsenIQ since September 2020, Sonu Shah heads client delivery for retailers. Previously, at Nielsen from September 2000 to September 2020, Sonu Shah held various roles including Associate Director, Senior Manager, and Manager, contributing to client business development, modern trade operations, and project launches across regions. Notable achievements include the lead in automation processes, significant operational cost reductions, and team training initiatives. Sonu Shah holds a Master of Science in Mathematics from M S University, Baroda, and has foundational education from Gujarat Refinery English Medium School.