Julia St. Onge-May

Group Business Director at Night After Night

A results-driven account and client services leader with 15 years of industry experience, Julia oversees all business at the agency with a focus on building meaningful relationships while ensuring a mutually beneficial client/agency partnership.

Strategy grounded but creative-minded, Julia has played an integral role in Night After Night's 8+ year relationship with Pernod-Ricard, leading large-scale experiential strategies and executions, and managing key talent partnerships. Under her lead, Jameson Irish Whiskey enjoyed 4x case growth while also gaining long-standing cultural currency with its "Love Thy Neighborhood" engagement platform. Julia also manages the business side of the agency's relationship with Kings of Leon, functioning as the agency's Producer and enabling a model that provides always-on creative services for the band.

With the ability to bounce from leading strategic brand workshops to managing full-up content productions to producing live shows, Julia enjoys the multifaceted projects that Night After Night tackles. With years of experience in alcohol & spirits, Julia has an intimate understanding of on and off-premise channels, along with the legal and regulatory nuances of alcohol and spirit marketing.

In her pre-Night After Night life, Julia has led work for a range of clients including L'Oreal (Maybelline), General Motors, AB InBev (Budweiser: Made in America), Brooklyn Nets, Barclays Center, McDonald's (All-American Games, athlete partnerships), Coca-Cola (Coke Zero, Sprite, Simply Juices), Target, P&G (Pantene Global) and Allergan Medical (Botox Cosmetic & Juvederm).

Timeline

  • Group Business Director

    Current role