Anna Macedo has extensive experience at Nike, starting in November 2006 with a role as Retail Brand Manager in South Africa, where Anna led brand initiatives and consumer engagement strategies. Transitioning to various leadership roles, including Global Retail Brand Director for Football/Soccer and Global Brand Director for Women's, Anna successfully managed campaigns tied to significant events like the World Cup, focusing on product storytelling and omni-channel consumer experiences. In the current position as Brand Planning & Operations Director since November 2013, Anna oversees brand strategies, particularly in Men’s Retail for North America, while coordinating cross-category initiatives on a global scale.
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