Banshi Mistry currently serves as an Athlete Experience Manager at Nike, a role held since August 2018, with previous positions at the company including Athlete Training & Service Experience Manager and Territory Training Specialist. Prior to returning to Nike, Banshi Mistry was a Regional Manager at Mercurial Retail Group from September 2013 to August 2018, successfully delivering consistent year-on-year comp growth and influencing business strategies. Banshi Mistry's career at Nike began in May 2007, with various roles including Head Coach and Senior Sales Specialist, before transitioning back to management positions. Academic qualifications include a Bachelor of Arts in Sports Coaching from the University of Central Lancashire and a Foundation Degree in Sports Coaching from the University of Chester.