Bill Palmer

Bill Palmer is an experienced program and retail operations leader, currently serving as the Lead Program Manager for Nike's Digital Transformation Program Office since March 2021, where responsibilities include driving key programs within the Global Technology portfolio and fostering collaboration across functions. Palmer's previous roles include managing North America DTC Channel and executing Columbia's Brand Vision, as well as contributing to marketing and operational strategies at both Nike and other prominent retail companies. A history of successful store management and operational best practices has been demonstrated through various positions at Brooks Brothers and Columbia Sportswear, showcasing a track record of increasing sales and enhancing store performance. Bill Palmer holds several management and sales training certifications from reputable institutions, augmented by a solid educational background from Willamette University.