Carlo Rabadam

Carlo Rabadam serves as the Global Jordan Brand & Digital Marketing Lead for Nike, where responsibilities include leading seasonal initiatives for prominent athletes and driving digital marketing strategies for the Jordan Streetwear brand. With extensive experience at Nike since 2014, Carlo has held various influential roles, including Ascend Network Lead for South East Asia, Global Jordan Brand Marketing Manager, and Global SNKRS Operations Digital Manager, contributing to international expansion and innovative digital experiences. Prior to Nike, Carlo worked as the Social Media Producer for Private Sneakers Boutique, enhancing brand presence through social channels and engaging community events. Carlo's academic background includes a Bachelor's degree in Communication and Media Studies from California State University, Long Beach, and studies in Communications Studies and Marketing at UCL.