Dorinda Ross

Dorinda Ross is an experienced marketing professional with a strong background in digital consumer engagement and brand strategy. At Nike from October 2017 to August 2020, Dorinda held various leadership roles, including Vice President of Global Consumer Direct Marketing, where oversight included a global team of 135 and a budget exceeding $75 million. Dorinda successfully pivoted Nike's focus from physical retail to digital channels during the COVID-19 pandemic, achieving a 110% growth in the digital business and a 50% increase in member acquisition. As Vice President of Global Digital Direct Brand Marketing, Dorinda managed all owned and digital channels with a $25 million budget, resulting in a 35%+ growth in digital engagement. In earlier roles, as Senior Director of Digital Direct Marketing, Content and Membership for EMEA, Dorinda led strategies that significantly expanded the digital market presence. Further academic credentials include a Business Management Certificate from Potchefstroom University, earned between January 1993 and December 1994.