Fergus Stoddart

Fergus Stoddart is an accomplished professional with extensive experience in insights and analytics within leading global brands. Currently serving as Director of Global Consumer Insights & Analytics at Nike since November 2019, Fergus oversees the Global Member Insights function, focusing on consumer behavior across Nike's omni-channel retail ecosystem. Previously, Fergus held several pivotal roles at Nike, including Director of Marketing Science, where initiatives like marketing channel attribution and KPI frameworks were implemented. Prior experience includes founding the EMEA Digital Analytics function at Converse and key analytics roles at Burberry, where significant contributions to digital product strategies and consumer personalization were made. Fergus holds both a Master's and Bachelor's degree in Geophysics from Imperial College London, along with additional education from UCLA.