Izzy Shen

Izzy Shen has extensive experience in integrated marketing, specializing in brand, product, and commerce marketing across various sectors including sports, lifestyle, luxury, and tourism. Previously, Izzy served as an Associate Account Director at TBWA\China, managing accounts for prominent clients such as adidas and Timberland. Before that, Izzy worked as an Account Manager at mcgarrybowen and as a Senior Account Executive at BBDO Worldwide, where they contributed to campaigns for Shanghai Disney Resort and Pfizer. Currently, Izzy holds the position of Manager, Digital Brand Marketing Commercial at Nike, where they lead efforts in driving brand and commercial strategies. Izzy earned a Bachelor of Education from East China Normal University.