Jessica Lapointe

Jessica LaPointe is an accomplished marketing professional with extensive experience in the sports and fitness industry. At Nike, from November 2011 to October 2025, Jessica held various leadership roles, including Running Brand Marketing Director and Women's Brand Director, where the focus was on building meaningful consumer connections across multiple sports domains. In previous roles, Jessica transitioned from a global research position to a revenue-driving role and contributed significantly to brand marketing and visual strategies, successfully increasing door counts. Prior to Nike, Jessica served as Community Lead for Running at lululemon athletica, where the successful launch of a weekly running program took place in New York City. Jessica's educational background includes studies at Rutgers University and Wesleyan University.