Kevin Fadden

Senior Director Brand Planning - Global at Nike

Kevin Fadden, MBA, possesses extensive experience in merchandise and demand planning, particularly within Nike, where roles have included Merchandise and Demand Planning Director for Men’s Sportswear and the Men’s Nike.com portfolio across the Asia, Pacific, and Latin America regions. Fadden has successfully driven inventory optimization and demand growth in multi-billion dollar apparel portfolios and led significant planning transformations utilizing machine learning and AI. Previous roles include Sales Planning Manager and Merchandise Financial Planning Manager, which involved strategic account management and the development of financial tools. Fadden’s early career involved marketing analysis at Norm Thompson Brands and community fundraising for the American Cancer Society, complemented by an academic background in business administration and marketing from the University of Portland and the University of Oregon.

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