Krista Gunstone

Krista Gunstone is a seasoned professional in customer experience, program design, and digital strategy, currently serving as Sr. Director of Program Design, Tech Capabilities & Data at Nike since April 2022. With a track record of leading the Global Connected Membership Program and enhancing customer experiences in B2B wholesale partnerships, Gunstone has collaborated with notable brands such as Dick's Sporting Goods and JD Sports Group. Prior roles include Principal at Cyrca Strategy, focusing on customer experience and retention for high-profile clients like Expedia Group and Microsoft, and various positions at Amazon, PK, and Foot Locker, where impactful membership and loyalty strategies were developed. Gunstone holds a BA in Communication from Pacific Lutheran University and has an extensive history in brand marketing across multiple sectors.