Linda Cereda

Linda Cereda possesses over a decade of marketing and data strategy experience, most recently serving as the Global and EMEA Head of Marketing Data at Nike from November 2020 to November 2023. In this role, Linda led the development of innovative strategies and team formations aimed at enhancing audience management and marketing measurement. Previously, as Global Head of Owned Marketing Data, responsibilities mirrored those in the latest position. Linda also held the role of Global Lead for Connected Membership Data, where negotiations generated Nike's first partnerships for connected marketplaces. Before Nike, Linda worked at Goldman Sachs, managing client relationships and facilitating key transactions, and at The Boston Consulting Group, where performance rankings highlighted strong leadership in driving growth and turnaround strategies. Educational credentials include an MBA from Columbia Business School and executive education from MIT Sloan School of Management.