Matilda Barrowcliff is a seasoned professional in product strategy and innovation, currently serving as Strategy Director of Advanced Product Innovation at Nike since June 2021, where responsibilities include product strategy and creative strategy across various roles. Prior to Nike, Matilda held the position of Senior Consultant at Accenture, focusing on developing high-growth strategies for large corporates, and served as Senior Inventor at ?What If! Innovation, where a human-centered approach to solving problems was emphasized. Earlier experiences include design and editorial roles at prestigious companies such as Levi Strauss & Co., Dazed & Confused, and dmg media. Matilda's academic background includes a Bachelor's Degree in History of Art & Social Anthropology from The University of Edinburgh, a Bachelor's Degree in Fashion/Apparel Design from Edinburgh College of Art, and a certification in Fashion & Sustainability from the University of the Arts London.
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