Penny Reynolds

Penny Reynolds is an accomplished sports marketing and retail professional with extensive experience in senior management roles at Nike, Wickes, Asda, and Aldi. In the current role as the UK Sports Marketing Business Strategy and Operations Manager at Nike since November 2018, Penny leads the global strategy integration and planning process for Nike UK, maximizing investment returns. Previous roles at Nike included Retail Director of NikeTown London and Senior Store Manager, where Penny drove sales growth and improved operational performance. At Wickes, as Regional Manager, Penny turned around the company's worst-performing region while overseeing 10 stores with significant annual sales. Earlier experience at Asda involved managing superstores with full P&L responsibility and achieving top profit performance. Penny holds a Bachelor of Science in Economics from the University of Birmingham.