Rafael Paes

Senior Creative Director, Head Of Creative For Asia, Pacific And Latam at Nike

Rafael Paes is an accomplished creative professional with extensive experience in brand strategy and leadership roles. Currently serving as a Senior Creative Director at Nike, Rafael leads the Creative Studio for Asia, Pacific, and LATAM, managing a team of 20 to drive global campaigns for Kids focused products. Prior to this role, Rafael was the Senior Director of Global Brand Creative for Men's, overseeing multi-disciplinary teams for high-impact campaigns in various sports. As Chief Brand Officer at ZOE. Benefícios Sustentáveis and co-founder of SIGA.ST, Rafael showcased a strong entrepreneurial spirit and innovation in technology. Additional experience includes a role as Senior Creative Strategist at F/Nazca Saatchi & Saatchi and serving as the first Senior Strategist at R/GA's Brazilian office. Rafael holds a degree in Advertising from Universidade Presbiteriana Mackenzie and a Technician degree in Computer Programming.

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Nike

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NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. They also offer interactive consumer services and experiences through their digital platforms. NIKE is the largest seller of athletic footwear and apparel in the world. NIKE Brand product offerings are aligned around their consumer construct focused on Men’s, Women’s and Kids’. They also design products specifically for the Jordan Brand and Converse. Converse, a NIKE, Inc. subsidiary brand headquartered in Boston, Massachusetts, designs, markets and distributes athletic lifestyle footwear, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. Nike's mission is: to bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.