Rafael Paes

Rafael Paes is an accomplished creative professional with extensive experience in brand strategy and leadership roles. Currently serving as a Senior Creative Director at Nike, Rafael leads the Creative Studio for Asia, Pacific, and LATAM, managing a team of 20 to drive global campaigns for Kids focused products. Prior to this role, Rafael was the Senior Director of Global Brand Creative for Men's, overseeing multi-disciplinary teams for high-impact campaigns in various sports. As Chief Brand Officer at ZOE. Benefícios Sustentáveis and co-founder of SIGA.ST, Rafael showcased a strong entrepreneurial spirit and innovation in technology. Additional experience includes a role as Senior Creative Strategist at F/Nazca Saatchi & Saatchi and serving as the first Senior Strategist at R/GA's Brazilian office. Rafael holds a degree in Advertising from Universidade Presbiteriana Mackenzie and a Technician degree in Computer Programming.